Trade show participation is strategic. But the first question is always: how much will the booth cost? Honest answers in this guide.
Booth Price Tiers
Small 9 sqm booth (SAR 15K–35K): basic design, table, screen, lighting, logo. Suitable for SMBs and startups.
Mid 18-36 sqm (SAR 45K–150K): 2D design, multiple screens, guest lounge, storage. Best for mid-sized companies.
Double-deck 36+ sqm (SAR 180K–500K): two-story design, meeting rooms, hospitality bar, large LED screens. For major brands and government.
What Should the Price Include?
1) 3D design + drawings. 2) Build and install. 3) Transport and logistics. 4) Power and lighting. 5) Screens and tech. 6) Furniture and decor. 7) Dismantle and removal post-show.
Beware: 'cheap' offers typically exclude 3-4 line items, then cost spikes 40% right before the show.
Balancing Budget and ROI
A booth isn't an expense — it's a sales tool. Calculate: expected leads × conversion rate × average deal value. If ROI exceeds cost, invest more.
Tip: 70% of booth budget should go to experience (interaction, screens, demos), 30% to decor. Many companies invert this ratio and regret it.
AOSS Media designs and builds booths from 9 sqm to 500 sqm. Request a detailed proposal that includes everything with no surprises.