A good product photo sells, a bad one repels. The difference is 90% prep and 10% shooting. This guide gives you the complete prep plan.
One Week Before: Brief & Moodboard
Write a clear brief: which channels will host the photos (store, Instagram, ads)? What feeling do you want (premium, functional, emotional)?
Prepare a moodboard with 10-15 reference photos from the web reflecting your desired style. This saves hours of debate on shoot day.
Three Days Before: Product Prep
Clean each product with a microfiber cloth. Fingerprints and dust amplify under studio lighting.
Prepare 2-3 copies of each product. Shooting consumes products (especially food and paper-packaged goods).
Shoot Day: Crew & Gear
Make sure you have: photographer, lighting assistant, stylist, and ideally a brand owner for real-time approval.
Set a written schedule per product (~20-30 min per setup). Chaos eats up the day.
AOSS Media offers professional product photography packages including planning, shooting, and retouching. Contact us to boost sales with selling images.